SELLING THE COW
SELLING
THE
COW
this book uses a common parable of Jack and the Beanstalk to explore the five elements that are critical to disruption
  IF YOU ARE IN THE BUSINESS  
  OF MODERN TECHNOLOGY  
  THIS BOOK IS FOR YOU  
  IF YOU ARE 
  IN THE BUSINESS OF  
  MODERN TECHNOLOGY 
  THIS BOOK  
  IS FOR YOU